Chicago Morning Team Reunites For Syndication

Chicago Morning Team Reunites For Syndication

Q101 Wendy & Bill SpongeChicago, Illinois- Chicago radio veterans Wendy Snyder and Bill Leff are reuniting this week to host the nationally syndicated “The Kevin Trudeau Show.” The duo previously enjoyed a loyal following as the night talkers at WLUP-FM/Chicago and later as morning stars on WKQX/Chicago (Q101).

“Some men came to my home in the middle of the night,” joked Bill Leff. “I was blindfolded and taken to an undisclosed location. I was put in a small room where a tall man with an under bite asked me a lot of questions about badminton. Then [he] forced me into a studio where I did shows with Wendy. Overall, a VERY pleasant experience.”

Snyder said the reunion with Leff is a long time coming and she looks forward to more opportunities to work with her long-time collaborator.

“We appreciate Kevin [Trudeau] leaving the studio door unlocked while he’s on vacation,” said Wendy Snyder. “He won’t make that mistake again.”

Snyder is heard weekdays in Chicago alongside WLS-AM’s morning hosts “Don Wade and Roma” and she formerly starred with the likes of Steve Dahl, Garry Meier, and Kevin Matthews. Leff is a regular on WGN-AM’s weekend lineup and was a fixture on Roe Conn’s WLS-AM afternoon show for several years.

The re-pairing of Snyder and Leff is the brainchild of Matt Dubiel, General Manager of Trudeau’s network of more than 50 stations nationwide. Dubiel began his career as an intern for “Wendy and Bill” in the early 1990’s.

“When I started out in this business, Bill used to make me fetch his ham-on-ryes, find mandolin strings at 2 a.m., and pluck the pimentos out of his olives,” said Matt Dubiel. “It’s a pleasure to be able to do that again 17 years later. Fanning him with palm fronds is a little bit much, but it’s only for a week. I can take it.”

A list of radio affiliates carrying “Wendy & Bill” can be found at KTRadioNetwork.com, along with on demand audio and video of the shows.

Fans can reconnect with Snyder and Leff at SnydeRemarksRadio.net and BillLeff.com.

About “The Kevin Trudeau Show” and The KT Radio Network (KTRN)

“The Kevin Trudeau Show” originates from Trudeau’s world headquarters, heard on more than 50 radio stations weekly in markets such as New York City, LA, Chicago, Dallas, and Boston. Starting June 6th KTRN moves to weekdays on KLAA/Los Angeles from 10p-1a PDT. The radio show promises 3 hours of the information “they” don’t want you to know about health and wellness, wealth building, financial independence, and the truth about the government, corporate America, and the media. For more info please see KTRadioNetwork.com and KevinOnAir.com

About Kevin Trudeau

Kevin Trudeau is one of the most-read authors and most-viewed television personalities in history. His #1 New York Times Best Sellers include Natural Cures They Don’t Want You To Know About, More Natural Cures Revealed, and The Weight Loss Cure. Trudeau’s books combined have sold more than 13 million copies. In addition to hosting his own nationally syndicated radio show, Trudeau also works with several other companies, including a subscription-based online community, www.NaturalCures.com, which boasts an active membership of more than 150,000 members.

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That Mo Fo Brandmeier

When I was the PD of Nine FM we had a morning show issue.  We had to get rid of a morning show that didn’t fit the direction we were taking the station in but my GM wouldn’t allow me to cut bait until we had a solution.

Serving Chicagoland from the suburbs, we had the hurdle of being suburban stations which were held to Chicago standards.

I pitched an idea I thought would work brilliantly, especially since our variety format was geared toward gold pop-rock hits from the 70s, 80s, 90s, and 2000s.

I told Harvey Wells (the GM) I wanted to reach out to Jonathon Brandmeier’s “people”.  He laughed.  He didn’t laugh because Johnny was a bad idea, but because he and I both knew we didn’t have $2million a year to pay Johnny B.

At the time, Brandmeier was on the air in LA and just doing ok.  In fact as I continued to pester Harvey (I don’t give up easily) things changed and Brandmeier was off in LA and rumors were swirling about his return to Chicago to be near family.  I argued Brandmeier would be back.  If LA didn’t work, Chicago was going to work AND I’ve long felt that the rise of Eric & Kathy in mornings was directly related to Johnny B’s absence in morning drive in Chicago during E&K’s rise.

None of that mattered.  I didn’t want Brandmeier to do a live morning show.  I wanted his “best of” shows.  I wanted to play his best of shows in between the Cars songs and other pop-rock 70s & 80s songs we focused on.  These were the songs that were popular when Johnny was at his height.  I wanted to hire a team of interns and producers to cut up these “Bits of Brandmeier” so we could fit them in between songs in morning drive and eventually afternoon drive.

The Portable People Meters were on their way and I believed (and I still do) that stations with star talent should build their stations around those stars.  Music stations have nothing unique.  Anyone can play Boulevard of Broken Dreams by Greenday, and EVERYONE did.  Top 40, Hot AC, Modern Rock, Rock, AAA, Alternative, AC and Variety WERE ALL PLAYING THE SONG.  The only formats that weren’t were Urban or Country!

So my plan was to convince Brandmeier’s “people” to license his “best of” shows to 9 FM so we could boast BRANDMEIER MORNINGS.  Then when the PPMs came I would also run BRANDMEIER in Afternoons.  Needless to say, Harvey didn’t buy into it.  While a smart radio station in Chicago did bring Brandmeier back….they failed to build a station around him and the audience he brings.

The result was, The Loop didn’t fit Brandmeier, and Brandmeier didn’t fit The Loop.  You would think the folks at Emmis would have know this since they watched this same movie play out with Mancow.  Your morning star has to be the star of the station, not just the star of mornings.

This all centers around my theory that if TV Land played re-runs of Johnny Carson’s tonight show opposite Leno and Letterman, TV Land would show huge numbers.  Upon further reflection though I’ve changed my tune and I believe Carson would have to air earlier on TV Land.

So if there was one PD willing to run the “best of” a top tier morning show that once was….is there one more?  Perhaps not.

The bigger question is:  Steve Dahl, Mancow Muller, Kevin Matthews, Danny Bonduce, Wendy & Bill, Eddie & Jobo, Drex, Eric & Kathy;  Where is your 24/7 stream of your “best of” shows?  Where is your flashback podcast?  I’d listen to commercials on a podcast to hear Steve & Garry from the 80s.

Heck, I’d even pay $5.95 a month.  I bet others would too.

P.S.  We ended up hiring Steve Fisher and pairing him up with Joey Fortman for mornings and they worked very well together.

Radio Rescues Chicago’s 4 Hour Nightmare Commute

December 16, 2008 is the day many folks will remember as “the day traffic stood still” for upwards of 4 hours.  Upwards of 4 hours. Now try as you might, you’d be hard pressed to gab on the phone to friends and loved ones for 4 hours.

You can’t watch TV in a car for 4 hours….safely.

You can’t read the newspaper for 4 hours in your car….safely.

But there’s always the good old RADIO.

So as radio faces the toughest times in radio HISTORY, you’d think radio would have seized this opportunity right!?  I mean we all knew this storm was coming hours ahead of time.

I am happy to report that radio sprung into action.

The Mix in Chicago (WTMX) had a team of producers cutting up best of audio from Eric & Kathy’s show.  They packaged it perfectly with voice overs from station voice John Pleisee and billed this special 4+ hours of Eric and Kathy in the afternoon as The Mix Presents Eric & Kathy’s Polar Express!  It was great!  Instead of listening to 14 songs an hour and traffic updates that helped not, we were entertained in our cars and 4 hours felt like 45 minutes!

The Loop in Chicago (WLUP) went so far as to bring Jonathon Brandmeier back for a live afternoon show!  I was flabbergasted when I heard Johnny B. taking phone calls and talking with listeners about the worst pot holes in Chicago, the BEST place to stop off for a beer, and the ultimate beef joints.  Johnny could have told Loop management to piss off and he’s the MORNING guy, but he gets it.  He knows radio and The Loop specifically are having a tough time and he’s their star.  All they had to do was ask and Johnny B. was on the scene proving why he’s been a Chicago institution for decades, and why he’ll continue to be worth every penny of his big radio salary down the road, if he’s utilized properly.

Jack FM (WJMK) in Chicago was the real shocker though.  I about flipped my car over when I heard Steve Dahl and Buzz Killman on in the afternoon!  The ink wasn’t even dry on their pink slips and here they were, doing what they do best….entertaining Chicago in afternoon drive.  It was an out-of-the box move by CBS Chicago management, but brilliant.  If AC stations can flip to Christmas music and see a boost surely the PPMs will reflect this risk….and it’s really not a risk since they were already paying Steve anyway.  What a great way to do some R&D!  Steve was smart for making it happen even though he had to secure studio time in Florida to make it work.  It’s times like these when you remember what you love about radio in Chicago.

Kiss FM (WKSC) in Chicago took an entirely different approach.  They had their morning star Drex piped in from his apartment via the web while co-host Mel T. was in studio.  It was another creative way of taking advantage of an opportunity to entertain to a captive audience during a unique time when the same old songs just wouldn’t do, and it worked brilliantly.  The best part was they had chances to txt your snails pace time to the station to win secret santa prizes and they even qualified 12 listeners for a trip to Mexico!  On my end of the speakers, a trip to someplace warm with NO SNOW sounded great!  They said they had over 10,000 people register via text in 15 minutes!  I bet their database exploded from this experiment.

Sadly, none of this actually happened.  The talk stations talked.  The music stations played music.  To make matters worse, the music stations did lots of traffic updates which really didn’t help.

Wake up radio.  If you’re just playing music when something big is happening in your audience’s life, you’re not connecting.  Someone will, and there’s going to be a line of sponsors waiting to reward the mavericks who make an effort.  There will also be plenty of room in the old media graveyard for those who try to keep on trucking with the same boring approach.

 

Comments

6 Responses to ““Nightmare Commute” – Chicago Tribune”

  1. mattdubiel on December 17th, 2008 8:32 am

    Oh by the way….

    Thursday and Friday of this week MIGHT be just as bad as the “Nightmare Commute” Tuesday…

    Radio programmers, GET READY NOW.

  2. JP on December 17th, 2008 8:46 am

    You had me fooled….I was reading it thinking “WOW!”

  3. BL on December 17th, 2008 11:51 am

    Totally sucked into your narrative! I think I caught on when I found myself thinking “how can all of these broadcasters have come up with creative programming and resources simultaneously?” We all know that doesn’t happen.

    And that’s very sad.

  4. Scott on December 17th, 2008 12:19 pm

    So, put morning shows on in the afternoon. That’s the solution? I may be wrong, but hasn’t this been done already…and failed?

    A station should be entertaining every afternoon. Not just in emergencies. If they’re not, then for Pete’s sake, don’t call attention to it by occasionally putting your morning talent on for the drive home.

    And what’s wrong with frequent traffic updates on a day like that? Seems to me that the top things on commuters’ minds that afternoon would be the weather and traffic.

    I agree whole-heartedly about thinking outside the box. But, I don’t think telling the audience that you’ve got second-string talent on in the afternoon, and you’re benching them to make room for the first-stringers today, sends the right message. Because tomorrow afternoon you’re going to tune in and think, “Gee. If the station doesn’t have any confidence in this guy, why should I?”

  5. Craig on December 22nd, 2008 2:22 pm

    Scott,

    Real listeners don’t think like that. At all.. only radio people. Bottom line, it’s either entertaining or it isn’t. There is no set formula.. well there actually is.. which is why radio is so average. If your station has the goods, use it. Maximize it… I do afternoons at KissMilwaukee.. I wouldn’t be offended if they brought in Wes, Rahny, and Alley to “takeover” during a blizzard. I would enjoy it.. possibly learn something from it..
    As a radio talent, you have to adapt constantly. Radio will never = comfortable. But that’s what makes it interesting