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Facebook matters. Twitter matters. Today these numbers are more real than ever. Even more important are your website’s google analytics, your email database’s total subscribers, and ultimately your “open rate”.
These are the ratings of tomorrow. Actually, they are the ratings of TODAY, but everyone would rather focus on the VOODOO numbers published and paid for.
Like any ratings or statistics, these aren’t the end all be all. These are simply versions of VARIOUS available measuring sticks. These stats are an indicator of your stickiness…or lack of stickiness. These numbers are an indicator of the level of involvement your audience (or customers) have with your business/brand.
Enter the Chicago Radio Digital “Ratings” for September 2011 (We’ll post these monthly). I am considering including Steve Dahl’s stats in the next period. If you think there is someone else like Steve or a web entity that’s Chicago centric I should include, please suggest it in the comments below.
Chicago Radio’s Facebook Ratings September 2011: