Matt how come you NEVER answer the phone!?

SIMPLE: People WILL waste your time if you allow them to. It’s not their fault, it’s your choice…IF you allow it.

I speak to “prospective clients” by phone…and I usually have to “kiss 30-40 frogs” to find that one prince/princess client I choose to work with (I’m sort of picky because it takes a special kind of person to truly be able to do what I teach).

In fact, for the past 2 years, MOST of these “calls” result in the person (who admittedly NEEDS help and guidance for their business) not even showing up to the call – or worse showing up LATE…

I know how to solve this. I just put it off because I wanted to “be nice”.

See, as a personal rule I subscribe to the “Dalton – Roadhouse Philosophy”:

#1 Be Nice.

Except I forgot about the second part of the “Dalton – Roadhouse Philosophy”:

#1 Be Nice

#2 Be Nice, until it’s time to NOT be nice.

(see the footage here if this is not in your lexicon)

Now hold on there – I’m not saying I am gonna be MEAN or anything…

But when it comes to MY time, from now on I am implementing the FIX I knew I needed to put in place all along.

I’m sharing because this MIGHT serve you and your business…even though it’s more likely you will *think your business is different.

I assure you, every business has their version of this to implement – IF you’re experiencing the epidemic of TIME WASTERS.

Here it is:
Booking a call with me (for business) now requires a non-refundable deposit.

But MATT, this is foolish!! You will alienate potential clients.

No I won’t. I will however alienate TIRE KICKERS, NO SHOWS, LATE SHOWS, people who are not serious and people who do not value MY time.

I have clients doing this with GREAT success – at MY suggestion. But I didn’t eat my own dog food. Shame on me.

The deposit guarantee I WILL provide is simple: If you make the call, and LOVE it (you will) that deposit will be a credit toward working with me.

If for some reason, you make the call and at the end YOU TRULY believe it didn’t help you and was not worth it….I’ll refund you in full.

No risk.


When it comes to personal calls it’s a different story of course.

But realize, we got our phones for US….not “them”.

I make MY rules. YOU make yours.

If you let THEM make YOUR rules…they win and YOU think it’s THEIR FAULT!

I speak to the people I love. If I’ve spoken to you on the phone recently or EVER…it’s because I love you. Yep, even YOU 

If I haven’t spoken to you, it does NOT mean I don’t love you…it just means I LOVE myself too.

Part of loving myself (I recommend it) is being the BEST steward of my time (it’s a gift) as I can.

Someone might say, “Ok Matt, shut up about it on Facebook then and just do you.”

I’m not posting this for them. I’m posting it for the people who are TIRED of having their time monopolized “by others”.

I’m posting this for the people who “don’t have enough time”.

I’m posting this for the people who “couldn’t get around to it”.

No one is else is monopolizing YOUR time.
You have enough time.
You CAN get around to it.

You CHOOSE not to.

It’s cool. We all make choices, and not all our choices are the best.

But our choices ARE – OUR CHOICES.

YOU are in control. It’s YOUR time.

You can waste it, or use it for GOOD.

This is a message I’m receiving…and I’m working on it EVEN MORE now… for ME.


Because for the last 20 YEARS I have been the guy who will talk to everyone. That intern, that business owner, that gal with an idea…

I’ve donated HUNDREDS of hours of my time for the good of others…

Guess how many of them were REPEAT conversations?

As in – I spoke with the same people about the same thing (for hours) more than once…sometimes every other year or every year….

Out of HUNDREDS of people and THOUSANDS of MINUTES….Guess how many of THOSE conversations turned into THEM taking ACTION and DOING what was discussed?


They want ME to DO the doing.
They want to be SAVED.

No one is coming to SAVE you.

LESS talk, more action.

If you’re bogged down by “chats” and “conversations” – eliminate them and watch what happens.

If you don’t have enough time, stop watching TV, or scrolling through your facebook feed.

If you don’t like this post or these thoughts – save yourself some time and don’t listen to (or read) a word I say.

Save you some time already!

I’m Matt Dubiel and I approved this message.

P.S. Think I’m a hypocrite? Nah. I do ALL the things I mentioned above. I make all the mistakes I’m highlighting. The difference is I’m working on them one at a time. Not to be perfect. Just to get better. If something I’m going through helps you or someone else – we start to get some ripples. I *believe we need some GOOD ripples, don’t you?

Jimmy Johns’ Secret to Getting Things Done in Business & Life

Want the secret to getting things done, and NEVER having to repeat the process of discovering THE PROCESS?

It’s how you move mountains. It works. It works for Apple, Amazon, Uber, Jimmy Johns…and people like you and me.

This goes for ANYTHING. It’s rather simple, and yet MANY people (cause we’re PEOPLE) ignore, forget, or just fail to execute it.


I’ll give you the Jimmy Johns example.

Jimmy John used to wipe the crust out of his eyes each morning, fire up his red 1987 Chevy Cavalier with a busted muffler (I don’t know if that’s what he drove but stick with me) and make his way to THE Jimmy Johns.

There was just one SUB SHOP at the time.

Jimmy John was doing it all, and in order to STOP doing it all HIMSELF he needed to hire and SCALE.

When you build something that’s great, with your own hands you and you try to delegate without doing THIS magic THING…you find that the people you delegate to FAIL.

So you think, delegating doesn’t work.

Then you think hiring people is impossible.

Then you think scaling will never happen.

Then you tell yourself (say it together now):

If YOU want something done RIGHT, you need to do it YOURSELF.

That’s wrong.

Here’s what Jimmy John did:

1) He wrote down everything he did IN ORDER from the time he walked in the door, to the time he left

2) When he realized cutting the onions FIRST thing in the morning stunk up the joint and wasn’t the best timing for that TASK, he improved the process (as he went) and PUT IT DOWN ON PAPER

3) Every time he improved something, he put it on paper and created a PROGRAM for OPENING, CLOSING, SATURDAYS, SUNDAYS, TAKEOUT, ORDER TAKING, etc

4) He designed a process, and put it down STEP by STEP

5) HE FOLLOWED THE PROCESS, so he knew someone else could follow the process

The magic formula is as simple as MAKING A LIST. That is how it starts.
When you make a list, and turn it into a process it becomes a REPEATABLE PROGRAM.

When I was a kid, we had a TRS-80 computer and my father taught me BASIC PROGRAMMING.

This is BASIC PROGRAMMING for people.

Start by creating BASIC PROGRAMS for the things you do, in life (groceries, house cleaning, meals), in business (hiring, firing, sales calls, etc), and in other areas you want to systemize and streamline.

Once you have a few BASIC PROGRAMS, you MUST get clear about the TRIGGERS for these programs.

A TRIGGER is a CAUSE that sets off, ignites, or initiates a program or process.
Without a TRIGGER, your program will not run.

Here’s an example.


PROGRAM: Answer the phone

1) Pick up phone in less than 3 rings
2) Greet caller (enthusiastically): “Hi! Thx for calling WCKG, this is Matt how can I help make your day great today?”
3) Help caller or connect them to someone who can
4) Complete call log on company intranet
5) *Check Website

Now there is a SIMPLE program. The trigger is the phone call, and if you notice, item #5 is actually another TRIGGER for the “Check Website” program.

Keep in mind, there MUST be a PROGRAM for “Check Website” otherwise the person executing the Phone Program will do whatever they deem “checking the website” to be.

That’s when things break down, badly.

You can put triggers at the end of programs to initiate another program.

By the way, this is happening to YOU all day long anyway. Most people just don’t realize it.

The key is to design YOUR PROGRAMS, run YOUR PROGRAMS, and then get others to RUN THEM for you or with you.

Triggers can also be TIMES, DAYS, DATES, Events etc.

In fact, you ideally want beginning of the day and end of day triggers to initiate programs for you or your managers to VERIFY that others are indeed running the programs properly, effectively, and efficiently.

And you guessed it…it’s good to have a program to check the programs.

It sounds very T3, and perhaps even Orwellian…but when you break it down, these are checklists with order and function.

They WORK. They’re working right now.

The question is, are they working for YOU or are you working for THEM?

Wouldn’t you rather design them and execute yours, for YOUR mission?