How Not to Produce a Sizzle Reel CC: Clay Travis

How Not to Produce a Sizzle Reel

Here’s an insight into the #content and #audio competition and landscape:

These companies are the biggest in this business!!!

And they sling SHIT.

Here’s the “sizzle reel” they just sent us affiliates of Clay Travis who is perhaps THE hottest thing ON SOCIAL when it comes to sports radio hosts. No one ON-AIR does it better on social in the sports realm.

He’s bigger ONLINE than he is ON-AIR….he’s got more people watching him LIVE on Twitter than CNN has watching live on Cable…in a given moment.

And yet, this is the drivel his syndication company (iHeartRadio, Premiere, Clear Channel) sends out to us…

This is pablum that doesn’t showcase Clay Travis’ strengths or edginess, AND worst of all this copy does not speak to the intended audience which is Program Directors, General Managers, Sales Managers, and Radio Executives.

Watch the “sizzle reel” here:

It’s not a maxipad commercial…but it feels like one at 1:44 with the stock video footage.

Oh and by the way…the sizzle reel is 2 years old but they sent it out TODAY like it’s FRESH.

3 Reasons Clay Travis has YOUR dream job in sports radio and you don’t

3 reasons why Clay Travis has YOUR dream job doing sports radio and you don’t, yet.

This week, we flipped WCKG AM 1530 in Chicago to Sports Talk. It’s been in the works for some time, and the talent we selected for WCKG is the best in the business.

Our lineup on WCKG is Clay Travis 5a-8a, Dan Patrick 8a-11a, Colin Cowherd 11a-2p and Rich Eisen 4p-7p. Mights and weekends will be supplemented by Fox Sports Radio and some other great additions to be announced down the road.

Since the announcement – I’ve been getting tapes and resumes, reading texts-tweets-emails…and I feel it’s my civic duty to share the truth with the disgruntled broadcasters and youth of America.

You want to know why you’re not doing mornings on Fox Sports Radio? Why aren’t YOU the obvious choice for WCKG or any station that NEEDS great, relevant, FRESH, motivated, interesting, compelling, dynamic AUDIENCE builders on Sports Media? Or ANY media for that matter?

There are 3 simple and obvious reasons why Clay Travis is where he is, and you are where you are. Watch this video if you can handle the wake up call.

Edit: I altered this headline a bit. Originally it read:

3 Reasons Clay Travis has his dream job in sports radio and you don’t

Now it reads

3 Reasons Clay Travis has YOUR dream job in sports radio and you don’t