PATRICK SWAYZE MADE ME DO IT + TIME MANAGEMENT

PATRICK SWAYZE MADE ME DO IT + TIME MANAGEMENT

Matt how come you NEVER answer the phone!?

SIMPLE: People WILL waste your time if you allow them to. It’s not their fault, it’s your choice…IF you allow it.

I speak to “prospective clients” by phone…and I usually have to “kiss 30-40 frogs” to find that one prince/princess client I choose to work with (I’m sort of picky because it takes a special kind of person to truly be able to do what I teach).

In fact, for the past 2 years, MOST of these “calls” result in the person (who admittedly NEEDS help and guidance for their business) not even showing up to the call – or worse showing up LATE…

I know how to solve this. I just put it off because I wanted to “be nice”.

See, as a personal rule I subscribe to the “Dalton – Roadhouse Philosophy”:

#1 Be Nice.

Except I forgot about the second part of the “Dalton – Roadhouse Philosophy”:

#1 Be Nice

#2 Be Nice, until it’s time to NOT be nice.

(see the footage here https://www.youtube.com/watch?v=nTh5JzRziHE if this is not in your lexicon)

Now hold on there – I’m not saying I am gonna be MEAN or anything…

But when it comes to MY time, from now on I am implementing the FIX I knew I needed to put in place all along.

I’m sharing because this MIGHT serve you and your business…even though it’s more likely you will *think your business is different.

I assure you, every business has their version of this to implement – IF you’re experiencing the epidemic of TIME WASTERS.

Here it is:
Booking a call with me (for business) now requires a non-refundable deposit.

But MATT, this is foolish!! You will alienate potential clients.

No I won’t. I will however alienate TIRE KICKERS, NO SHOWS, LATE SHOWS, people who are not serious and people who do not value MY time.

I have clients doing this with GREAT success – at MY suggestion. But I didn’t eat my own dog food. Shame on me.

The deposit guarantee I WILL provide is simple: If you make the call, and LOVE it (you will) that deposit will be a credit toward working with me.

If for some reason, you make the call and at the end YOU TRULY believe it didn’t help you and was not worth it….I’ll refund you in full.

No risk.

WHAT ABOUT PERSONAL CALLS?

When it comes to personal calls it’s a different story of course.

But realize, we got our phones for US….not “them”.

I make MY rules. YOU make yours.

If you let THEM make YOUR rules…they win and YOU think it’s THEIR FAULT!

I speak to the people I love. If I’ve spoken to you on the phone recently or EVER…it’s because I love you. Yep, even YOU 

If I haven’t spoken to you, it does NOT mean I don’t love you…it just means I LOVE myself too.

Part of loving myself (I recommend it) is being the BEST steward of my time (it’s a gift) as I can.

Someone might say, “Ok Matt, shut up about it on Facebook then and just do you.”

I’m not posting this for them. I’m posting it for the people who are TIRED of having their time monopolized “by others”.

I’m posting this for the people who “don’t have enough time”.

I’m posting this for the people who “couldn’t get around to it”.

No one is else is monopolizing YOUR time.
You have enough time.
You CAN get around to it.

You CHOOSE not to.

It’s cool. We all make choices, and not all our choices are the best.

But our choices ARE – OUR CHOICES.

YOU are in control. It’s YOUR time.

You can waste it, or use it for GOOD.

This is a message I’m receiving…and I’m working on it EVEN MORE now… for ME.

WHY?

Because for the last 20 YEARS I have been the guy who will talk to everyone. That intern, that business owner, that gal with an idea…

I’ve donated HUNDREDS of hours of my time for the good of others…

Guess how many of them were REPEAT conversations?

As in – I spoke with the same people about the same thing (for hours) more than once…sometimes every other year or every year….

Out of HUNDREDS of people and THOUSANDS of MINUTES….Guess how many of THOSE conversations turned into THEM taking ACTION and DOING what was discussed?

0

They want ME to DO the doing.
They want to be SAVED.

No one is coming to SAVE you.

LESS talk, more action.

If you’re bogged down by “chats” and “conversations” – eliminate them and watch what happens.

If you don’t have enough time, stop watching TV, or scrolling through your facebook feed.

If you don’t like this post or these thoughts – save yourself some time and don’t listen to (or read) a word I say.

Save you some time already!

I’m Matt Dubiel and I approved this message.

P.S. Think I’m a hypocrite? Nah. I do ALL the things I mentioned above. I make all the mistakes I’m highlighting. The difference is I’m working on them one at a time. Not to be perfect. Just to get better. If something I’m going through helps you or someone else – we start to get some ripples. I *believe we need some GOOD ripples, don’t you?

Relying on ‪Word Of Mouth‬ is GAMBLING

HOW TO GET MORE CUSTOMERS/CLIENTS NOW!The limit to your abilities is where YOU place it.

Let your customers balance your checkbook!
Let your customers handle your payroll!
Let your customers pay your mortgage!

No?

If you don’t let your clients balance your checkbook, handle payroll, and pay your mortgage…why in the world would you depend on their WORD OF MOUTH to drive your sales?

When you surrender to WORD OF MOUTH you make someone else responsible for the REVENUE you NEED in order to pay those bills…so you might as well hand over the checkbook.

If YOU are not GREAT at getting the word out about your business, product or service…

What makes you think your customers will be GREAT at getting the word out for you?

Relying on ‪#‎wordofmouth‬ is GAMBLING.

Worse yet, it enables you to point the blame at your customers for not sharing enough, when in fact it is YOUR DUTY to work on YOUR business, not your client’s responsibility.

Get GREAT at getting the word out to the right people, and hire someone GREAT to help you.

Get More Customers

The Advertising Dublin Dubiel Picfastest way to get MORE customers is to ADVERTISE.

But Advertising costs money 🙁

Although it is a write-off…it IS tax deductible (I’m not a CPA, talk to a CPA about CPA stuff)

Here’s what costs MORE than the cost of Advertising:

  • #1 Not Advertising – If you have a GREAT product or service, and you don’t advertise, YOUR business is missing out on the rapid and exponential growth you WILL experience from telling MORE of the RIGHT people about YOUR business faster, NOW. This will cost you MILLIONS in MISSED opportunities, and lost revenue. It will keep you stuck in success. Stuck is dangerous no matter where you are stuck because your business is just one or two emergencies away from going under if you haven’t fortified every side of it. I believe you are being treasonous to your business, staff, vendors, family and future clients if you are not maximizing your ability to serve more people powerfully. They all need you.
  • #2 Advertising Garbage – If you have a mediocre product or service and you DO advertise, YOUR business is missing out on discovering how bad things really are FASTER. It’s not smart to waste money advertising a crappy product or service, HOWEVER if you do, and you pivot quickly, you can discover what’s broke, fix what’s broke and turn your business around. Most businesses that are in trouble don’t know how bad it is. Watch one episode of Bar Rescue and Kitchen Nightmares, or drive up and down your local main street to see the results. There’s no room to be delivering any less than greatness in these times if you want longevity in your business.
  • #3 Spending Money on Stuff that Pretends to Be Advertising – If you spend money on EVERYTHING else, from chamber memberships to SEO and social media management…your product and service is just ok, your current client base is not as happy as they can be, and not spreading the word of mouth about YOU….and you are not tracking the return on investment of those above services…YOU are pissing away thousands and costing your business MILLIONS.

The best word of mouth brands in the world ADVERTISE.

The best SEO’d businesses in the world ADVERTISE.

So why don’t you?

There’s 2 reasons you don’t ADVERTISE.

  1. You don’t believe in you or your product/service.
  2. You don’t work with someone you trust to help you.

If it’s not number one, you can apply to be one of the handful of clients I work with directly here.

Working with me is not FREE, it’s not cheap, and it’s not all puppy dogs and ice-cream…however, for the few clients I do work with directly, it’s effective, inspiring, and I deliver RETURN ON INVESTMENT every time. Part of that is picking the RIGHT clients. If we’re a good fit, I’ll show you how to choose the right clients for you too 😉