Radio Must Re-Use & Recycle

This is what the Loop should have done with Brandmeier, Q101 should have done with Mancow when they had him and what WTMX should do with Eric & Kathy….

This is a trend that will grow in the months and years to come:

KROQ Adds Kevin & Bean To PM Drive Lineup
Mornings And Afternoons

Beginning TODAY (11/10), CBS RADIO Alternative KROQ/LOS ANGELES adds “KEVIN & BEAN’S CINCO DE LA TARDE” to PM drive from 5-6p. The popular longitime morning show continues to air from 5:30-9a.

CBS SVP/Programming KEVIN WEATHERLY said, “There are no more popular hosts in all of LOS ANGELES radio as hundreds of thousands of loyal listeners can attest to. KEVIN AND BEAN have been entertaining morning-drive audiences for more than 18 years, and there’s no reason their talent should be limited to one daypart.”


4 Responses to “Morning Shows in Afternoons”

  1. Chris Tarr on November 10th, 2008 7:55 pm

    Be prepared to see more of this because of the people meter. The truth that comes out is that AM drive isn’t always the daypart with the highest cume.

    You’ll see PD’s “cherry-picking” programming, and niche formatting specific hours based on people meter results. A lot of “rules” and what was considered common practice will be thrown out the window.

  2. Sander Schrik on November 29th, 2008 11:05 am

    Kevin and Bean are in a league of there own and one hour in the afternoon is oke!

    But putting the big morning show on in afternoons for 3 hours and mornings for 3 or 4 hours is overkill… like the Dave Ryan Show test at 101.3 KDWB in the Twin Cities.

  3. James Spurney on December 1st, 2008 3:45 pm

    Is this any different than what Sirius does with Stern?

  4. Matt on December 1st, 2008 4:16 pm

    Exactly. They repeat him. VH1 repeats all their shows. MTV repeats the shit out of their shows too. They do it so they can reach different audiences in different dayparts.


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