Matt Dubiel

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Here’s An Idea for WTMX

by Matt Dubiel

Here’s an idea for WTMX…

WTMX Logo

The Mix in Chicago is an Eric & Kathy machine.  The music has become more adult top 40 and alt at times than Hot AC, and there have been a slew of various midday, afternoon and evening experiments on the air during Eric & Kathy’s era of dominance.    Eric and Kathy will certainly not allow a real Chicago afternoon show that challenges their throne, and Bonneville certainly can’t keep all their eggs in the E&K basket.

Here’s an idea for WTMX….  Grab Ryan Seacrest for afternoons.  I know, shocker.  But get this…Seacrest’s show is right for the Mix’s audience.  Seacrest needs a big Chicago affiliate for his national syndication rollout, and it’s an instant upgrade for WTMX in afternoons without upsetting the E&K applecart.  It’s not local you say?  Poppycock.  Local is what people are talking about “locally” and if that’s the latest from Rihanna and Fallout Boy mixed with celeb buzz and pop culture fodder, that’s a local afternoon show women 25-44 can get behind.

Coming up….3 ideas for WGN…they’re gonna need em after they lose the Cubs.

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About Dubiel

Matt Dubiel started as an intern for Steve Dahl at WMVP (AM 1000) in 1995. Dubiel worked his way up the Chicago radio ranks. Today Matt is the Managing Partner of WCKG (AM 1530) in his home market.

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