Gary Vaynerchuk (author of Crush It and The Thank You Economy) is a smart guy who I admire a lot. He’s done big things. He created his star, on his own and without BIG MEDIA. Gary’s a radio star. He’s a TV star. He made that happen without radio or TV….then used both to make it bigger. WINNING.

So what does Gary (who consults with MAJOR brands on their marketing and branding) tell the folks who are stuck on old agency rules and antiquated business principles? Watch this quick video…