You’re leaving $1 MILLION+ ON THE TABLE IF YOU’RE NOT DOING THIS ONE TEENY THING
Where’s your STICK LETTER???
I ordered t-shirts from the biggest rock band on the world and one of the biggest SaAS companies in the world…this week…and was SHOCKED to find they had no stick letter!
What is a stick letter?
A STICK LETTER is simply:
“A thank you letter PLUS “something else”.
EVERY single shipment you send that doesn’t have a stick letter is costing you MILLIONS in missed branding, social media exposure, GOOD WILL, and ADDITIONAL SALES!!!
Here’s a sample stick letter we might test if I was working with the foo fighters (their marketing is great btw – they kill it on everything they do – this is just a tiny thing their marketing folks can add to help)
STICK LETTER EXAMPLE
(not a real copy – I don’t work with the Foo Fighters on their copy)
“Here’s your Metro Chicago Foo Fighter T Matt!
Want another one for half price?
How about a FREE trip to see us in London?
Try this metro t on for size RIGHT NOW – snap a selfie… and throw it up on insta Or Facebook and tag the Foo Fighters for your chance to WIN a trip to see us in London!
Everyone who enters will get a special link for our NEW limited edition Foo Fighters World Tour T-Shirt For half price!
Either way you win! And thanks for following all things Foo Fighters!
Chicago is one of our favorite places to play!
(Band members signature)”