File this one next to “practice makes perfect”.
It’s bullshit. Here is why….
PRACTICE does NOT make perfect.
If I practice playing the violin for HOURS will it make me perfect?
“Well, yes it will Matt as long as you put in your 10,000 hours.”
What if I am practicing with the WRONG technique?
What if I am practicing but with the WRONG grip?
What if I am practicing for 10,000 hours with the WRONG attitude?
Practice does NOT make perfect….
PREFECT practice makes PERFECT.
CONTENT is NOT King.
Everyone should NOT create content.
If you are *busy creating content, you might be hurting yourself in ways you don’t even realize.
I should not CREATE CONTENT?
I don’t know if YOU should…because I don’t know what your desired outcome is. I don’t know anything about you or your business.
But if YOU are going to create content, you better know what your desired outcome is…
Then you need a plan…
Then you should create GREAT content that serves the needs of your business by serving the needs of your clients and prospects…to ACHIEVE YOUR desired outcome.
If you’re not doing the above…you’re not doing it for YOUR business…you’re doing it because it serves the person who sold you on “creating content”.