How Not to Produce a Sizzle Reel CC: Clay Travis

How Not to Produce a Sizzle Reel

Here’s an insight into the #content and #audio competition and landscape:

These companies are the biggest in this business!!!

And they sling SHIT.

Here’s the “sizzle reel” they just sent us affiliates of Clay Travis who is perhaps THE hottest thing ON SOCIAL when it comes to sports radio hosts. No one ON-AIR does it better on social in the sports realm.

He’s bigger ONLINE than he is ON-AIR….he’s got more people watching him LIVE on Twitter than CNN has watching live on Cable…in a given moment.

And yet, this is the drivel his syndication company (iHeartRadio, Premiere, Clear Channel) sends out to us…

This is pablum that doesn’t showcase Clay Travis’ strengths or edginess, AND worst of all this copy does not speak to the intended audience which is Program Directors, General Managers, Sales Managers, and Radio Executives.

Watch the “sizzle reel” here:

It’s not a maxipad commercial…but it feels like one at 1:44 with the stock video footage.

Oh and by the way…the sizzle reel is 2 years old but they sent it out TODAY like it’s FRESH.

The Future of Radio Ratings: Chicago’s Digital “Ratings” September 2011

Facebook matters. Twitter matters. Today these numbers are more real than ever.  Even more important are your website’s google analytics, your email database’s total subscribers, and ultimately your “open rate”.

These are the ratings of tomorrow. Actually, they are the ratings of TODAY, but everyone would rather focus on the VOODOO numbers published and paid for.

Like any ratings or statistics, these aren’t the end all be all. These are simply versions of VARIOUS available measuring sticks. These stats are an indicator of your stickiness…or lack of stickiness. These numbers are an indicator of the level of involvement your audience (or customers) have with your business/brand.

Enter the Chicago Radio Digital “Ratings” for September 2011 (We’ll post these monthly).  I am considering including Steve Dahl’s stats in the next period.  If you think there is someone else like Steve or a web entity that’s Chicago centric I should include, please suggest it in the comments below.

Chicago Radio’s Facebook Ratings September 2011:

Chicago Radio Facebook Ratings September 2011

Gary V – See You in 2015!

Gary Vaynerchuk (author of Crush It and The Thank You Economy) is a smart guy who I admire a lot. He’s done big things. He created his star, on his own and without BIG MEDIA. Gary’s a radio star. He’s a TV star. He made that happen without radio or TV….then used both to make it bigger. WINNING.

So what does Gary (who consults with MAJOR brands on their marketing and branding) tell the folks who are stuck on old agency rules and antiquated business principles? Watch this quick video…