How Not to Produce a Sizzle Reel CC: Clay Travis

How Not to Produce a Sizzle Reel

Here’s an insight into the #content and #audio competition and landscape:

These companies are the biggest in this business!!!

And they sling SHIT.

Here’s the “sizzle reel” they just sent us affiliates of Clay Travis who is perhaps THE hottest thing ON SOCIAL when it comes to sports radio hosts. No one ON-AIR does it better on social in the sports realm.

He’s bigger ONLINE than he is ON-AIR….he’s got more people watching him LIVE on Twitter than CNN has watching live on Cable…in a given moment.

And yet, this is the drivel his syndication company (iHeartRadio, Premiere, Clear Channel) sends out to us…

This is pablum that doesn’t showcase Clay Travis’ strengths or edginess, AND worst of all this copy does not speak to the intended audience which is Program Directors, General Managers, Sales Managers, and Radio Executives.

Watch the “sizzle reel” here:

It’s not a maxipad commercial…but it feels like one at 1:44 with the stock video footage.

Oh and by the way…the sizzle reel is 2 years old but they sent it out TODAY like it’s FRESH.

The Future of Radio Ratings: Chicago’s Digital “Ratings” September 2011

Facebook matters. Twitter matters. Today these numbers are more real than ever.  Even more important are your website’s google analytics, your email database’s total subscribers, and ultimately your “open rate”.

These are the ratings of tomorrow. Actually, they are the ratings of TODAY, but everyone would rather focus on the VOODOO numbers published and paid for.

Like any ratings or statistics, these aren’t the end all be all. These are simply versions of VARIOUS available measuring sticks. These stats are an indicator of your stickiness…or lack of stickiness. These numbers are an indicator of the level of involvement your audience (or customers) have with your business/brand.

Enter the Chicago Radio Digital “Ratings” for September 2011 (We’ll post these monthly).  I am considering including Steve Dahl’s stats in the next period.  If you think there is someone else like Steve or a web entity that’s Chicago centric I should include, please suggest it in the comments below.

Chicago Radio’s Facebook Ratings September 2011:

Chicago Radio Facebook Ratings September 2011

Chicago Morning Team Reunites For Syndication

Chicago Morning Team Reunites For Syndication

Q101 Wendy & Bill SpongeChicago, Illinois- Chicago radio veterans Wendy Snyder and Bill Leff are reuniting this week to host the nationally syndicated “The Kevin Trudeau Show.” The duo previously enjoyed a loyal following as the night talkers at WLUP-FM/Chicago and later as morning stars on WKQX/Chicago (Q101).

“Some men came to my home in the middle of the night,” joked Bill Leff. “I was blindfolded and taken to an undisclosed location. I was put in a small room where a tall man with an under bite asked me a lot of questions about badminton. Then [he] forced me into a studio where I did shows with Wendy. Overall, a VERY pleasant experience.”

Snyder said the reunion with Leff is a long time coming and she looks forward to more opportunities to work with her long-time collaborator.

“We appreciate Kevin [Trudeau] leaving the studio door unlocked while he’s on vacation,” said Wendy Snyder. “He won’t make that mistake again.”

Snyder is heard weekdays in Chicago alongside WLS-AM’s morning hosts “Don Wade and Roma” and she formerly starred with the likes of Steve Dahl, Garry Meier, and Kevin Matthews. Leff is a regular on WGN-AM’s weekend lineup and was a fixture on Roe Conn’s WLS-AM afternoon show for several years.

The re-pairing of Snyder and Leff is the brainchild of Matt Dubiel, General Manager of Trudeau’s network of more than 50 stations nationwide. Dubiel began his career as an intern for “Wendy and Bill” in the early 1990’s.

“When I started out in this business, Bill used to make me fetch his ham-on-ryes, find mandolin strings at 2 a.m., and pluck the pimentos out of his olives,” said Matt Dubiel. “It’s a pleasure to be able to do that again 17 years later. Fanning him with palm fronds is a little bit much, but it’s only for a week. I can take it.”

A list of radio affiliates carrying “Wendy & Bill” can be found at KTRadioNetwork.com, along with on demand audio and video of the shows.

Fans can reconnect with Snyder and Leff at SnydeRemarksRadio.net and BillLeff.com.

About “The Kevin Trudeau Show” and The KT Radio Network (KTRN)

“The Kevin Trudeau Show” originates from Trudeau’s world headquarters, heard on more than 50 radio stations weekly in markets such as New York City, LA, Chicago, Dallas, and Boston. Starting June 6th KTRN moves to weekdays on KLAA/Los Angeles from 10p-1a PDT. The radio show promises 3 hours of the information “they” don’t want you to know about health and wellness, wealth building, financial independence, and the truth about the government, corporate America, and the media. For more info please see KTRadioNetwork.com and KevinOnAir.com

About Kevin Trudeau

Kevin Trudeau is one of the most-read authors and most-viewed television personalities in history. His #1 New York Times Best Sellers include Natural Cures They Don’t Want You To Know About, More Natural Cures Revealed, and The Weight Loss Cure. Trudeau’s books combined have sold more than 13 million copies. In addition to hosting his own nationally syndicated radio show, Trudeau also works with several other companies, including a subscription-based online community, www.NaturalCures.com, which boasts an active membership of more than 150,000 members.

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